This department aims to cultivate professionals of business management professionals. The practical-oriented course work not only focuses on business administration theories but also and especially on the development of pragmatic capabilities and integrated workplace training through “theory lectures”, “guidance for obtaining certification”, “simulation of implementation”, and “practice competition”. These systematic four-in-one courses, supplemented by the promotion of the second degree program expertise, equip students with operational skills. In addition, the department provides students with the opportunities to participate in the business community through internships. With such a course design, students are able to experience the process of “learning by doing” to link with the workplace immediately after graduation.
The course design is oriented towards employment which includes knowledge on five traditional business management areas: “Production”, “Marketing”, “Human Resources”, “Research and Development”, and “Finance”. It is interlinked through three core feature courses namely “Project Management”, “Innovation and Creativity”, and “Information Application”, nurturing students with competitiveness on the basis of “problem solving”, “creative thinking”, and “information applications”. Based on individual interests, the course design allows students to choose among three major employment areas of specialization: Business Management, Marketing and Circulation, and E-enterprise.
Moreover, the department provides curriculum programs such as “Project Management Program”, “Innovation, Creation and Entrepreneurship Program” and “Information Supply Chain Management Program” to deepen students’ capability of employment practices. With the above curriculum structure and design, the Department of Business Administration provides students with integrated enterprise architecture professional knowledge and practical competence in various aspects of “3+3+3” development features.
History (Master’s Program)
The Business Administration Master’s Program at Lunghwa University was officially certified by the Ministry of Education in Fall, 2001 and has admitted graduate students since then.
Special Development Features of the Program (Master’s Program)
The program concentrates on two major research fields: Marketing Management and Human Resource Management.
In order to a achieve the effect of synergy through resource integration, this program is incorporated by all available resources related to the other four departments, namely the Department of Industrial Management, Department of Information Management, Department of International Trade, and Department of Finance in the College of Management.
The major purpose of this program is to educate and train graduate students so that they can have expertise in strategic management, marketing, human resources, industrial analysis, E-Commerce networking, multimedia, supply chain management, information management, as well as enhance their foreign language proficiency.